The Guardian

The UCSD Guardian is the university’s independent, student-run newspaper, covering campus news, culture, and opinion. As a Marketing Team Member, I support efforts to grow readership and brand visibility through digital campaigns, cross-platform promotion, and creative outreach strategies that connect students with the publications content and voice. Check out my worl:

Jan 5, 2025

Role

Marketing Contributor

Role

Marketing Contributor

Role

Marketing Contributor

Check out my work!

Check out my work!

Check out my work!

Yellow Flower
Yellow Flower
Yellow Flower

Project Overview

Project Overview

Project Overview

At The UCSD Guardian, I focus on designing and managing content for the Sports section, with occasional contributions to Features. My role centers on turning articles into engaging, accessible social media content that helps drive student readership and keep the campus community informed. Every post is created with the goal of expanding our reach and making student journalism more visible, relevant, and shareable across UC San Diego.

At The UCSD Guardian, I focus on designing and managing content for the Sports section, with occasional contributions to Features. My role centers on turning articles into engaging, accessible social media content that helps drive student readership and keep the campus community informed. Every post is created with the goal of expanding our reach and making student journalism more visible, relevant, and shareable across UC San Diego.

At The UCSD Guardian, I focus on designing and managing content for the Sports section, with occasional contributions to Features. My role centers on turning articles into engaging, accessible social media content that helps drive student readership and keep the campus community informed. Every post is created with the goal of expanding our reach and making student journalism more visible, relevant, and shareable across UC San Diego.

Work Highlight & Impact

Work Highlight & Impact

Work Highlight & Impact

I lead the creation of interactive weekly story quizzes, custom graphics, and regular grid posts to promote new articles and events. Every piece is designed in Adobe Illustrator, aligned with the tone of each editorial section, and tailored to resonate with the UCSD student audience.

Since joining the team, The Guardian’s Instagram has averaged 1.1 million engagements per month, reflecting the impact of consistent, creative content. My 22 posts alone have contributed 23.3K views, 16.4K likes, and 118 comments, helping to drive visibility, interaction, and ongoing reader connection with student journalism.

I've included a video sample of one of the weekly story quizzes I created, showcasing how we use interactive design to boost engagement and make campus news more accessible.

I lead the creation of interactive weekly story quizzes, custom graphics, and regular grid posts to promote new articles and events. Every piece is designed in Adobe Illustrator, aligned with the tone of each editorial section, and tailored to resonate with the UCSD student audience.

Since joining the team, The Guardian’s Instagram has averaged 1.1 million engagements per month, reflecting the impact of consistent, creative content. My 22 posts alone have contributed 23.3K views, 16.4K likes, and 118 comments, helping to drive visibility, interaction, and ongoing reader connection with student journalism.

I've included a video sample of one of the weekly story quizzes I created, showcasing how we use interactive design to boost engagement and make campus news more accessible.

I lead the creation of interactive weekly story quizzes, custom graphics, and regular grid posts to promote new articles and events. Every piece is designed in Adobe Illustrator, aligned with the tone of each editorial section, and tailored to resonate with the UCSD student audience.

Since joining the team, The Guardian’s Instagram has averaged 1.1 million engagements per month, reflecting the impact of consistent, creative content. My 22 posts alone have contributed 23.3K views, 16.4K likes, and 118 comments, helping to drive visibility, interaction, and ongoing reader connection with student journalism.

I've included a video sample of one of the weekly story quizzes I created, showcasing how we use interactive design to boost engagement and make campus news more accessible.

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